Retailing has developed from a number of interrelated disciplines such as economics, geography, management, economics, and marketing. Economics is useful to manage the finances of a store. The good knowledge of geography is important to make the right choice of location to open a store. Management plays an important role in managing your staff and inventory and similarly, right marketing helps you to penetrate in the market.
However, it is not easy to expand your business as it requires a lot of paperwork and formalities to be done to be able to get clearance to take your business to other countries. The giant retailers provide various facilities such as air conditioning, parking, entertainment, kids play section, lifts, trolleys to carry goods, and food facilities, etc. and retailing through mobile phones ensures doorstep delivery on all orders placed through the website or mobile apps.
Above all, the retailers are not only self employed by also create place for employment at National and International level. The contribute in the following ways
Retailing & Marketing skills are required at all the levels and all the eras of business.
Name of the course: BBA in Retail Management & Marketing
Type of course: Bachelor’s Degree course
Duration: 3 years
Eligibility: 10+2 from a recognized board
Retailing deals with the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailing has been around the block for quite some time now in form of retail markets, shops and door to door selling.
Retailers play an important role in bridging demand and supply gap of products and services. It is the final stage of distribution of a product or service (from manufacturing to reaching the customer in the end).
Earlier, brick and mortar firms (shops and stores) and door to door sales used to be the only forms of retailing. With the rise of modern technology, E-Commerce has caught retailing by storm.
With time, retailing has evolved. Shopping malls, E-Commerce websites and other multi-channel distribution systems have made retailing sector bigger and better!
Retail management & Marketing deals with the techniques, processes and methods that helps drive greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company.
Retail management & Marketing needs a new generation of smart retail professionals of international calibre, and this course aims to equip such eligible candidates with skills in the best practices followed across the globe in retail.
Earning a bachelor’s degree in retail management opens up employment possibilities for graduates as retail managers, merchandisers, fashion purchasing managers, and as independent consultants for retail operations. With their educational experience, graduates can also pursue an entrepreneurial route and manage their own retail operations. Those who wish to further expand upon their educational experience can even choose to pursue a post graduate degree.
|2||University Charges (Variable)||8,500|
|3||Security Fee (Refundable)||2,000|
|1||Hostel Fee AC||75,000.00|
|2||Hostel Fee NON-AC||65,000.00|
|3||Security Fee ( Refundable)||2,000.00|
|1||Transport Fee||As per Location|
|SR.NO||Course Name||Branch||Qualification||Min Percentage|
|1||BBA||Retail management & Marketing||10+2||50%|