Overview
The three-year bachelor's program in marketing through the Internet is available after the 12th grade. Digital marketing is the latest and most popular branch of marketing. Not just in India, but all around the world, the market for digital advertising is rising. Since practically every organization is moving its operations online, the demand for digital marketers is rising quickly and creating opportunities for numerous job seekers. Students with a BBA (Digital Marketing) are updated on some of the critical ideas of sales conversions, campaign analysis, and strategy development.
Candidates for the BBA (Digital Marketing) program should possess critical thinking abilities, the ability to think creatively and innovatively, and strong interpersonal and communication skills. Six semesters make up the three-year BBA (Digital Marketing) program. Different topics connected to marketing and assessing businesses are covered in each semester
The program's curriculum covers a wide range of topics connected to digital marketing, including social media marketing. Search engine optimization, Ad words from Google, YouTube marketing, Analytics by Google, and Webmaster Tool. The students will be able to master all the techniques for getting their website to appear at the top of Google searches.
Course Benefits
- Digital Marketing allows you to learn about different digital marketing techniques for MNC companies.
- Wide range of digital marketing jobs including SEO optimization, Social media marketing, Online Advertising, Content Marketing, Conversion Rate Optimization, and more.
- One can start their own digital marketing business without working for anyone or work as a freelancer.
- Digital marketing is in high demand because of the digital revolution and even in the coming few years, digital marketers are going to be in high demand for MNC companies.
Career possibilities
- Digital Marketing Manager
- Social Media Marketing Manager
- SEO Manager
- SEM Manager
- Opportunity in IT, software, digital marketing agencies
- Family company online, or entrepreneurship.
Course Content
The course syllabus for BBA- Financial Services and Banking starts off with a formal learning of the languages followed by the basic fundamentals of Business Management. The module is divided into six semesters and each semester moves to the next in smooth transition with the complexity of the subjects increasing gradually. At the end of the semesters the student is expected to have a good grasp on the various aspects of management skills and techniques. Along with this he/she should be well-versed with problem solving abilities and people management skills.
| Program Levels | Bachelor's degree |
|---|---|
| Prerequisites | 12 th Standard from a recognized board |
| Program Length | 3 years |
Year 1
The first year is the building block for the future managers and entrepreneurs. The students are introduced to management principles and practices. They learn about the business environment and how this operates in society. Identification of opportunities and skill development are the key learnings throughout the year. These skills enhance the student�s ability to appreciate business environment.
Year 2
The subjects steer towards comprehensive study of areas within business which are strategic financial analysis, operations management etc. Students will develop a keen understanding of financial aspects of ventures of their choice and concentrate on various issues with enhanced focus on financial aspects of business.
Year 3
In year three students will undertake dissertation. Dissertation can focus on business or business entrepreneurship students can write an interdisciplinary dissertation joining subjects together. Issues in financial management can be explored and undertake a module which focuses on developing skills relating to careers, job-searching and professional development.
Methods of Learning
At Aravali College of engineering and management we indulge in diverse teaching methodologies to be able to fully integrate the syllabus.
Lecture: Lectures are probably the most common teaching method found in business schools. With this format, students are typically greeted by slides via a PowerPoint presentation during the lecture and engage with content through this mechanism. Lectures tend to be more of a lean back or passive experience that is driven more by the professor. This teaching method will be the most natural to students as it is very similar to the way many undergraduate classes are structured.
Case Study: The case study format involves a professor leading student through a historical analysis of a business situation. In case studies, students are expected to come up with a solution to some of historys toughest business problems. Cases are commonly used as the driver for interactive classroom discussions and there is an expectation of strong class participation from all students.
Experiential Learning: One of the more truly immersive teaching methods is experiential learning. This method allows students to operate within a specific topical area or industry of interest. This method is all about learning while doing, a trend that continues to grow in many MBA programs.
The teaching methods for MBA programs are as diverse as the programs themselves, so we are continuously researchingand improving our teaching pedagogy.
Assessments
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Components Assessment task Value of final mark External Final Exam 75 Internal Sessionals 15 Assignments 10
Career
In the occupational world finance managers have abundant job opportunities available. Skilled finance professionals are highly appreciated by businesses and organizations across. After completing BBA in Finance, the various job opportunities can be explored in sectors like:
- Banking
- Asset Management
- Corporate Finance
- Fund Management
- Investment Banking
- Trading
- Insurance
- Retailing
- Sales
Fee Structure Academic year 2023-24 (B.B.A) :
| SR.NO | FEE HEAD | FEE |
|---|---|---|
| 1 | Course Fee | 65,000.00 |
| 2 | University Charges (Variable) | 8,500 |
| 3 | Security Fee (Refundable) | 4,000 |
Hostel Fee :
| SR.NO | FEE HEAD | FEE |
|---|---|---|
| 1 | Hostel Fee AC | 80,000.00 |
| 2 | Hostel Fee NON-AC | 65,000.00 |
| 3 | Security Fee ( Refundable) | 4,000.00 |
Transport Fee :
| SR.NO | FEE HEAD | FEE |
|---|---|---|
| 1 | Transport Fee | As per Location |
Eligibility Criteria
Admission Procedure