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  • SEPTEMBER
    19
    2019

INDUSTRIAL VISIT TO AMUL FOR BBA AND MBA STUDENTS

Held on 30th September, 2019

Students of BBA 5th sem and MBA final Visited Amul Banas Dairy, Faridabad Plant on 30/Sep/2019 and 01/oct/2019. Students get exposure about how Amul Production plant works and they also had some healthy discussion with representatives of Amul Banas dairy regarding its production process, Students being from the Business administration discussed about Business model and how they can take Distributions of Amul Dairy products. Amul is an Indian cooperative dairy company, based at Anand in the state of Gujarat. Formed in 1956, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.

Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Patel. As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvandas became the founding chairman of the organization and led it until his death. He hired Dr. Verghese Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission. Kurien, founder-chairman of the GCMMF for more than 30 years, is credited with the success of Amul's marketing.Amul has ventured into markets overseas.